Smashies -- Kids Tested ...

Got kids? Or better yet, got kids who love apple sauce? I do! So when I was asked to review a new, all natural and organic apple sauce called “Smashies,” I was all over it!!
My son, Nick, is the applesauce connoisseur of the family and was just “delighted” when we received our Smashies; just so excited about trying a new product, and that it was “apple sauce,” Oh, my! After a taste, he just loved it and couldn’t get enough; he ate 2 out of the three we received in samples and has since asked for more. Now my daughter, on the other hand, is very picky about food and has never liked applesauce, so when I gave her a pouch to try I expected her to give it back to me, but she didn’t. I think she was intrigued by the packaging, the pouch, and after just a taste, she was going in for more—Mmm “approved by Meghan,” now that’s hard to beat!!

They even loved the pouch that it comes in—easy to open screw top and no spoon required!! It’s a great idea and ideal to eat anywhere at anytime. And, of course, I love that it’s organic and all natural—that’s No. Sugar. Added.

And no, I’m not getting paid to review this product; it’s definitely a green light for two young special teens! And yes, I'm having trouble refraining from calling it a "smashing idea!!"

Nick has requested that I pick some up; and after searching the Internet, it doesn’t seem to be available in stores in my area as of yet, so I will have to purchase them online through their website.

Here's more from Smashies:

Smashies is an all-natural line of organic applesauce that comes in a revolutionary pouch. No mess, with an easy to open screw on cap, it’s a great way to keep a nutritious and fun-to-eat snack at your fingertips. Each pouch yields 1 serving of whole fruit and is packed with antioxidants and Vitamin C. There is no added sugar or high fructose, and it’s low in calories and all natural. I’m hoping you agree that Smashies is a great product to feature.

Fact Sheet:

Who We Are: Smashies is the first organic, no sugar added “squeezy” applesauce line in the United States. Packaged in portable, convenient no mess pouches, they are perfect for lunchboxes or on-the-go families.

Smashies Story: Hot on the success of his all-natural vegetable juice blends, Karsten Robbins decided to launch a line focusing on children. Armed with intimate knowledge of how to bring products to market, he quickly honed in on the key criteria that would guide him: organic & no added sugar (because he has kids, too), convenience, eco-friendliness, and taste. Karsten wanted a product made of real fruit, but with the convenience and portability that a squeezy pouch could offer. In October 2008, Karsten officially launched the Smashies line of all-natural products.

Flavors: Snappy Apple
A blend of Organic Red Delicious and Organic Golden Delicious apples gently pureed.

· MSRP: 3.2 oz pouch $1.49
Smashies Health Benefits:
· Each 3.2 oz pouch yields 1 serving of whole fruit
· Packed with antioxidants, 25% Vitamin C
· USDA Organic
· No added sugar or high fructose corn syrup
· Low calorie, low sugar, all-natural

Eco Friendly-ness:
· Flexible packaging developed to reduce land fill space
· Less weight, therefore less fuel needed during freight
· Less breakage means less waste during manufacturing, in transport, in the store and in kids hands

Smashies Differences:
· Organic, no added sugar, preservatives or high fructose corn syrup
· Tastes closer to a real apple: snappy, tart
· Squeezy pouch makes snacking a no mess, all fun affair
· Guilt-free for parents: organic, no added sugar, it’s just apple
· Perfect on-the-go snack
· Convenient
· No messy hard to open foil cups or spoon needed!

Founder: Karsten Robbins

Plantings: Smashies are launching in stores all over the East Coast in October 2008. Look for them in natural food stores, coops, gourmet delis and soon to be in Whole Foods Markets. Also available for purchase online at www.smashies.com.

Website: http://www.smashies.com/